Case study/Biblioteca Nova Expressão
Go on holiday with literary luggage.
Internal Communications · Campaign · Humour
Nova Expressão · Senior Copywriter · Creative · 2011
The project
A two-in-one campaign announcing new books on the Biblioteca Nova Expressão shelves and reminding the team that they were perfect holiday companions.
The idea
Go on holiday with literary luggage.
Humorous ads announcing a new delivery of books to the library, ready to be borrowed and read during the holidays.
The result
At a time when physical books were competing with e-books and digital readers, the campaign ran every other day across internal channels — email, Teams and WhatsApp — making an impact with the team.
- Client
- Biblioteca Nova Expressão
- Agency
- Nova Expressão
- Role
- Senior Copywriter · Creative
- Disciplines
- Comunicação Interna · Campanha · Copywriting
- Year
- 2011
Go on holiday with literary luggage.
BNE · internal communications
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