Words shape brands.
Senior Copywriter and Creative Lead with a career across JWT, BBDO, Ogilvy, Nova Expressão and Baltad. Strategy, concept and copy for brands including Continente, Vodafone, Nestlé, Lipton and Sony. Over 200 projects for 60+ clients, with work recognised at Eurobest, EPICA and the New York Festival.
Em movimento
Ver trabalhoModelo · Cão · Euro
Vodafone · Mesa
Euromilhões · Limousine
- 200+
- Projects
- 60+
- Clients
- 35
- Years
- 11
- Years teaching
Brands I've worked with
Retail, telecom, FMCG and culture — 60+ clients across three decades.
Around the World.
Travel writing shaped by the places described.
Magazine reader
Volta ao Mundo · selected articles
8 articles
Ibiza
Pages 1–2 / 12
I write for brands.
The craft behind the lines, and what sits outside advertising.
I have spent my career finding the right words for brands everyone recognises, in demanding markets that do not forgive a lack of talent and across media that reaches people.
Thirty-five years across JWT, BBDO Portugal, Ogilvy Portugal, Nova Expressão and Baltad, among many other valuable chapters. The work spans naming, TV, radio, press, outdoor, digital and social. Popota, Lipton, Optimus, Bimbo, Modelo-Continente. Communication built from words that stayed in collective memory.
Beyond advertising: music journalism at Blitz, travel journalism at Volta ao Mundo, and eleven years teaching new generations at Restart. Writer by conviction. Strategist by function.
Recognition
Work distinguished at the highest levels of international and national creative awards.
Contact
Let's make something good.
Available for senior creative direction, copywriting, communication consulting and selected freelance work.