Case study/Knorr
Caldo KnorrReceitas
Campaign · TV · Copywriting
JWT · Senior Copywriter · 2003
The project
A nine-film campaign for Knorr stock cubes, turning everyday recipes into practical, memorable and appetising demonstrations.
The idea
Todo o sabor. Nada que saber.
A campaign built around easy recipes and appetite: nine recipes, nine films, one clear and functional product truth. The work makes cooking feel practical, simple and full of flavour.
The result
Sales of Knorr stock cubes at point of sale delivered a strong return on the marketing investment. Another weapon strengthening the brand's practicality and quality.
- Client
- Knorr
- Agency
- JWT
- Role
- Senior Copywriter
- Disciplines
- TV · Campaign · Copywriting
- Year
- 2003
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