Case study/Lord of the Rings
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Print · Campaign · Promotion
JWT · Copywriter · Creative · 2018
The project
A press campaign promoting the Lord of the Rings trilogy on DVD, created for the Visão and Expresso editions.
The idea
Precious ring lost in the Shire.
A familiar story becomes a retail promotion: turn the search for the ring into a reason to buy the trilogy at an irresistible price.
- Client
- Lord of the Rings
- Agency
- JWT
- Role
- Copywriter · Creative
- Disciplines
- Print · Campaign · Copywriting
- Year
- 2018
Next project
Various
Selected Radio
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