Brand Launch
Launch · TV · Integrated Campaign
BBDO · Copywriter · 1999
The project
Optimus was the third-largest mobile telecommunications operator entering the national market. Its model launches had to stand apart from the competition through a creative idea.
The idea
Now everyone can have a top-of-the-range phone.
Everyone could literally carry a top-of-the-range phone in their pocket. The campaign had two films: the first with the world's most famous top model, German Claudia Schiffer; the second with Ferrari cars — everywhere you looked in the city, everyone was driving a Ferrari. Even the taxis were Ferraris.
The result
Sales of Optimus's top-of-the-range phone saw a strong increase at the time, thanks to the creative concept translated into a TV, radio and outdoor campaign.
- Client
- Optimus
- Agency
- BBDO
- Role
- Copywriter
- Disciplines
- TV · Radio · Integrated Campaign
- Year
- 1999
Next project
Continente
Selected Campaigns
→ View project →