Case study/Santander Totta
Taxa CrescenteA poupança que não para de crescer
Print · Campaign · Finance
JWT · Copywriter · Creative · 2018
The project
A print campaign for Santander Totta built around a savings rate that grows year after year.
The idea
A poupança que não para de crescer.
The visual makes the product promise immediate: each year takes the customer higher, with the rate and the ladder moving in the same direction.
- Client
- Santander Totta
- Agency
- JWT
- Role
- Copywriter · Creative
- Disciplines
- Print · Campaign · Copywriting
- Year
- 2018
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