Popota
Naming · Brand · Integrated
JWT · Senior Copywriter · 2005
The project
Modelo Continente needed a name and personality for a series of animated characters in a TV commercial for the Christmas Toy Fair.
The idea
Popota.
The name Popota was created for the female hippopotamus. A brand character that would return Christmas after Christmas, help consolidate the Continente brand and become the queen of toys at Christmas in Portugal. Named at JWT in 2005 and awarded by the Clube de Criativos.
The result
Popota is now synonymous with Christmas. She represents Continente's values, leads its toy campaigns and has become a highly recognisable image associated with Christmas in Portugal. The naming was created at JWT in 2005 and awarded by the Clube de Criativos.
- Client
- Continente
- Agency
- JWT
- Role
- Senior Copywriter
- Disciplines
- Naming · TV · Campaign
- Year
- 2005
Popota.
A name that stayed.
Awards & recognition
- Clube de Criativos de Portugal, 2× Awards
- 7.º Festival do Clube de Criativos
Next project
Optimus
Brand Launch
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