Case study/Santa Casa
Gigapot
TV · Campaign
JWT · Senior Copywriter · 2002
The project
A campaign announcing the date of the great Jackpot, here called Gigapot, to players of games of chance.
The idea
Money in play.
Highlighting the value of the different jackpot prizes metaphorically, through the gigantic size of the place where the amount won could be stored in cash.
The result
Showing piles of euro notes in a way that is not gratuitous always results in a greater number of bets.
- Client
- Santa Casa
- Agency
- JWT
- Role
- Senior Copywriter
- Disciplines
- TV · Campaign · Radio
- Year
- 2002
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